







Noogi
Noogi is a cheerful silicone baby teether and first grasping toy that babies love to explore. Its open arms form a friendly circle – like a welcoming "OK" and "let's hug" – that naturally guides an easy, comfortable grip for little hands. Two oversized suction-cup feet anchor Noogi to any smooth, flat surface – a high-chair tray, play table, or the window of a car or airplane – so it truly sticks with you (instead of tumbling to the floor or disappearing under the table). Babies pull, stretch, and twist the soft, elastic figure to change its expression, then delight in the satisfying pop when it releases.
Noogi delivers gentle multisensory stimulation that supports self-soothing and builds fine- and gross-motor skills. Bright red catches the eye early (it's often the first color babies recognize). The simple, friendly character feels inclusive, and the compact, quiet design makes Noogi an ideal travel companion that plays well with other MOLUK toys.


ages
0+
No-Drop Design That Sticks
Two oversized suction-cup feet cling to smooth surfaces so Noogi stays put on the high-chair tray, play table, or window. Fewer floor drops mean cleaner play and less frustration for you and your baby.
Easy, Comfortable Grip
Open arms form a friendly circle that naturally guides tiny hands. Early grasping practice feels intuitive, secure, and fun.
Soothing Sensory Relief
Babies pull, twist, and pop for gentle multi-sensory feedback that supports self-soothing. Simple, repeatable actions build fine- and gross-motor skills.
Travel-Ready & Quiet
Compact and silent for restaurants, flights, and car rides. Sticks when you need it, then tucks away in a bag or pocket.
Safe & Hygienic by Design
Independent lab-tested to strict EU/US standards and baby-safe from day one. Dishwasher safe and boil-to-sterilize for quick, confident cleanups.
Age: 0+ (safe from birth)
Contents: 1 Noogi figure
Color: Red
Dimensions:
Width: 10.5cm
Depth: 5.1cm
Height: 12.5cm
Material: High-quality, food-grade silicone
Care: Dishwasher safe / Can be sterilized in boiling water
Compatibility: Compatible with all MOLUK toys
Noogi is made of high-quality, food-grade silicone – soft, safe, and durable. Free from BPA, phthalates, PVC, and latex, it’s easy to clean – dishwasher safe and you can boil to sterilize. Like all MOLUK toys, Noogi is designed to last and invite years of open-ended play.
Designed by Alex Hochstrasser in 2023 and launched in 2024, Noogi distills a universal gesture into a friendly figure. Its open arms form a natural circle that says "OK" and "let's hug" – inviting first grasps and early social connection. In true MOLUK fashion, form and function are one.
Pat. US D1,061,745 S; mod. int. dép.; VA_2-396-632 ©2024 Alex Hochstrasser, all rights reserved.
Noogi meets or exceeds the latest EU and US toy safety standards and is regularly tested by independent laboratories. Its seamless, one-piece design has no small parts or sharp edges and is made without harmful substances – safe from birth.
Inspect before each use and replace at the first sign of wear or damage. Always supervise infants and young children during play.
Awards:
Noogi carries the German spielgut® seal – one of the few truly independent, non-profit toy awards. For more than 60 years, spielgut has championed high-quality, sustainable toys that make a difference in children’s lives. Each toy is tested by children and reviewed by child development experts to meet spielgut’s high standards for play value, safety, and environmental impact.